Digital Marketing Manager - Hubspot Specialist
Employment Permanent
Date display: 30/05/2025
#Ref.:7378
Salary :
Activity area : Business services
Post category : Marketing
Province : Quebec
Region : Montreal
Recruiter : Julie Guedj
Contact us : jguedj@st-amour.com
Job description :
Working hours: Monday to Friday – 40h/week
Job location: Hybrid, Montreal (work in remote 2days/week)
Salary: from 75k/year
Position type: permanent contract
Our client is a company specialized in organizing educational trips for schools across Canada and the United States.
They are looking for a new Digital Marketing Manager - Hubspot Specialist to support all the company's marketing activities, with a 360° approach, from content strategy to online visibility, customer relations and the animation of digital communities.
Your role:
- Develop and implement a comprehensive digital marketing strategy aligned with company growth objectives.
- Manage and optimize inbound marketing campaigns using HubSpot (emails, workflows, segmentation, automation, lead scoring).
- Create and maintain high-quality digital content: blog posts, landing pages, visuals, newsletters, social posts, and more.
- Oversee the company’s social media channels (mainly Facebook, Instagram) and ensure engagement within the educator community.
- Track performance (SEO, campaign results, website traffic, lead generation) and prepare regular analytics reports using HubSpot, Google Analytics, and related tools.
- Assist in planning seasonal campaigns, especially aligned with the academic calendar.
- Monitor the competitive landscape and stay on top of best practices in digital marketing within the education and travel sectors.
- Collaborate with the sales team to support lead generation and nurturing efforts.
Skills and qualifications :
- 3 to 5 years' experience in a digital marketing role.
- Excellent understanding of the North American school environment, teachers and their realities.
- Bilingual French/English - excellent oral/written communication skills, especially in English.
- In-depth knowledge of HubSpot Marketing Hub (certification an asset).
- Experience or keen interest in education and tourism (school trips, teaching materials, training, etc.).
- Good knowledge of SEO/SEM principles, marketing automation and Google tools (Analytics, Ads, Tag Manager).
